How Video And Retail Marketing Go Hand In Hand?

People are spending majority of their time online. Video creation is a good way to influence shoppers. Online businesses need to leverage and make video a part of their digital marketing effort.

Why is video significant?

Watching ads on TV helps to reach and influence audience but today video ads are also viewed on Facebook and Twitter platforms. Mobile video watching is escalating and adding videos to emails increases click though rates significantly.

Video is an ideal medium to share brand message. Complex concepts can be broken into something simple and easy for the viewers to understand.

Emotional connection

Video production for retail stores can be leveraged and used as an educational tool because more than 91% people make used of videos to make purchase decision. People depend on emotions instead of factual data and logic to make purchase decision.

Video offers more emotional cues in comparison to static text or images, while lessening the mental burden to process them. It is a compassionate connection, which resembles the real life very closely.  If you Are Looking For Video production for retail stores, Please Visit Beard Boy

Shareable

Remarkable videos can be shared with others, which helps to drive more potential consumers towards your brand. Shared buttons are provided, so that users can easily and directly share them without any manual effort of finding URL.

Reliable and genuine

One third of online buyers trust video content. Watching video about product or service is preferred more than reading about them.

How to use video marketing?

Tactics to apply for using this dynamic tool to influence shoppers buy your brand is through –

  • Tutorials
  • Live customer service
  • Pre-recorded customer service version [answering common questions]
  • Engage and educate
  • Testimonials
  • Live streaming
  • Click-to-buy video adverts

Retail marketing and video can be beneficial to build brand as though leader as well as connect emotionally with shoppers.